I was responsible for create (design) and directing Video Intro, Letterings, Lower Third (GC), End Screen, Animations and Graphic Interventions
Challenge
Always create something new, improve the current one and always respect the Brandbook
Bringing something new while respecting the Brandbook, time and creative freedom.
And bringing something new doesn’t always mean redoing everything; it can be an improvement here and there. Simple things help a lot, like reviewing the hierarchy of colors, shapes, texts or even using new animations and shapes.
The challenge also lies with the client, whether they are open to new things or not.
Goal
It's not just a simple animation
After I have thoroughly analyzed and studied the Brandbook, I do the research, create the moodboard, generate images, approve, transform into a video, and apply upscaling techniques and post-production details to finalize the video.
It’s not just about adding text, animation, a logo, or any graphic asset to a video; it’s about thinking about the whole thing and how it will be absorbed.
All of this is done with a critical eye, respecting the brand’s guidelines and also what was created, delivered, and communicated.
Result
Be tough on the project, never on the team
Leading projects involves more than just making decisions. It also involves managing all project activities, resources, tasks, and risks to ensure success, as well as inspiring and motivating the team.
* video produced by Patrik Silva
** Unfortunately, I cannot show any more videos due to the terms of trust with customers, as these are internal matters.
Result
The best result is to communicate what was proposed, clearly and beautifully
I like to refine all animations and designs to ensure authenticity and creativity. In addition, I want the client to feel all the care I put into the project.
Even things that seem simple require time and care, but the result is worth seeing.
The result of each Video Intro, Lettering, Lower Third (GC), End Screen, Animations and Graphic Interventions is also the result of great direction.
